Talking to your buying audience

"One of the biggest mistakes people make is thinking they know what their buyers want. The only way you can really know what your audience wants is by asking them! But before you ask them, you need to find them."

This is a copyrighted 31-minute MP3 audio recording of the October 22, 2011 presentation by Deanne McDonald, Managing Partner, Exec Tech Colorado at the CIPA monthly meeting. All Rights Reserved.

This presentation is, unless otherwise stated, the property of Deanne McDonald. Copyright and other intellectual property laws protect these materials. Reproduction or retransmission of the recording, in whole or in part, in any manner, without the prior written consent of the copyright holder, is a violation of copyright law.

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