Presentation Downloads

CIPA
Presentation Downloads

Recordings of presentations at monthly meetings, CIPA College classes, and other presentations are available for purchase. CIPA members are reminded to SIGN IN to receive the member discount.

All material in these classes are, unless otherwise stated, the property of the presenter. Copyright and other intellectual property laws protect these materials. Reproduction or retransmission of the materials, in whole or in part, in any manner, without the prior written consent of the copyright holder, is a violation of copyright law.

A single copy of the download may be made, solely for personal, noncommercial use. Individuals must preserve any copyright or other notices contained in or associated with them. Users may not distribute such copies to others, whether or not in electronic form, whether or not for a charge or other consideration, without prior written consent of the copyright holder of the materials.

Adding Social Media to Your Marketing Mix
Presenter: Mary Walewski
CIPA College Class ID: MAR250
Format: Quicktime

This presentation is an edited recording of a live presentation made at CIPA College during 2011. It covers the basics of a including social media in marketing plans for self-publishers and small independent publishers.

- - - - - - - - - - - - -

Creating Your Marketing Plan
Presenter: Mary Walewski
CIPA College Class ID: MAR100
Format: Quicktime

This presentation is an edited recording of a live presentation made at CIPA College during 2011. It covers the basics of a marketing plan for self-publishers and small independent publishers.

- - - - - - - - - - - - -

Create a Web Site that Sells Books
Presenter: Matt Weeden
CIPA College Class ID: MAR150
Format: Quicktime

This presentation is an edited recording of a live presentation made at CIPA College during 2011. It covers the basic components of an effective website that is designed specifically to sell your books. The website needs to be found by readers using the popular search engines and the content needs to convey what the book is about in ways that will capture the readers' imaginations. Issues such as when, where and how to use book trailers and how to provide a mechanism for immediate purchase of the book will be introduced.

- - - - - - - - - - - - -

On the Fast Track: The Independent Publishing Industry
Presenter: Sue Leonard
CIPA College Class ID: BUS101
Format: Quicktime

This presentation provides a basic overview of the independent publishing industry.

- - - - - - - - - - - - -

Strategies for a Successful Book Launch
Presenter: Sue Hamilton
CIPA College Class ID: BOK200
Format: Quicktime

This presentation is an edited recording of a live presentation made at CIPA College during 2011.

Do you really know your target market? Have you considered all potential audiences for your new work? There are many marketing options. The presentation discusses how to coordinate distribution and marketing to successfully launch your new work. You'll complete the recording with a timeline to help you facilitate the launch of your book.

- - - - - - - - - - - - -

Talking to your buying audience
Presenter: Deanne McDonald
Monthly meeting presentation: October 22, 2011
Format: MP3

"One of the biggest mistakes people make is thinking they know what their buyers want. The only way you can really know what your audience wants is by asking them! But before you ask them, you need to find them."

- - - - - - - - - - - - -