Loading... Please wait...The table below groups topics for CIPA College classes into four major categories: pre-production, production, post-production, and professional. For example, much of the content in the section identified as "Manuscript Development" may be the most useful to someone who is in the pre-production phase of book production. The class designated as MAN200 would be most useful when someone is in the production of a book, and others such as MAN300 and MAN320 are going to be most helpful after a book is available for purchase. A couple of manuscript-related courses, MAN400 and MAN420, will be designed for people who are experienced with independent publishing and are ready to expand their business.
Classes that have already been taught are highlighted in cyan and new classes that are open for registration are linkable and highlighted in yellow. Recordings of a number of the classes that have been taught in 2011 are available as "Digital Downloads" and are so indicated and highlighted in pink.
| List of Potential Course Titles | Pre-production | Production | Post-production | Professional |
| Manuscript Development | ||||
| Strategic writing - think marketing | MAN100 | |||
| Using public domain content | MAN120 | |||
| Obtaining rights to use OPS | MAN130 | |||
| Using peer reviews to make a better book | MAN140 | |||
| Get value from manuscript assessments | MAN150 | |||
| What to expect from manuscript editing | MAN160 | |||
| Obtaining literary reviews that sell books | MAN200 | MAN300 | MAN400 | |
| Translations and derivative works | MAN320 | MAN420 | ||
| Copyright | ||||
| Basics of Copyright Protection | COP100 | |||
| Protecting your rights | COP120 | |||
| Hiring Illustrators - non-fiction | COP130 | |||
| Hiring Illustrators - children's books | COP140 | |||
| Hiring Illustrators - comics, graphic novels | COP150 | |||
| Registering your copyright | COP200 | |||
| Technology of plagarism detection | COP300 | |||
| Foreign rights | COP400 | |||
| Merchandising rights | COP410 | |||
| Publishing Options | ||||
| Comparison of publishing options | PUB100 | |||
| Traditional publishers: pros and cons | PUB120 | |||
| Print-on-Demand: pros and cons | PUB130 | |||
| E-book: best practices | PUB140 | PUB340 | ||
| From Book to Nook | PUB141 | |||
| Find a traditional publisher before you publish | PUB150 | |||
| Find a traditional publisher after you publish | PUB300 | |||
| Literary agents, trademark & entertainment attorneys | ||||
| Legal aspects of independent publishing | LIT100 | |||
| Attorney's roles, responsibilities, compensation | LIT120 | |||
| Negotiating contracts with literary attorneys | LIT130 | |||
| Literary agent's roles, responsibilities, pay | LIT200 | |||
| Negotiating contracts with literary agents | LIT220 | |||
| Legal aspects of derivative works | LIT300 | |||
| Negotiating merchandise contracts | LIT400 | |||
| Negotiating audio book contracts | LIT420 | |||
| Negotiating foreign rights | LIT430 | |||
| Negotiating movies, plays, TV options | LIT440 | |||
| Independent Publishing Business | ||||
| Overview of the indie publishing business | BUS100 | |||
| Digital Download: On the Fast Track | BUS101QT | |||
| The true costs of independent publishing | BUS120 | |||
| Pricing, finances & accounting | BUS130 | |||
| To incorporate or not to incorporate | BUS140 | |||
| Maintaining rights & negotiating contracts | BUS150 | |||
| Roundtable: Publishing children's works | RND110 | |||
| Roundtable: Publishing Young Adult works | RND120 | |||
| Roundtable: Publishing non-fiction works | RND130 | |||
| Roundtable: Publishing fictional works | RND140 | |||
| Roundtable: Publishing specialized works | RND150 | |||
| Marketing | ||||
| Creating Your Marketing Plan | MAR100 | |||
| Digital Download | MAR100QT | |||
| Roundtable: Marketing children's works | RND210 | |||
| Roundtable: Marketing Young Adult works | RND220 | |||
| Roundtable: Marketing non-fiction works | RND230 | |||
| Roundtable: Marketing fictional works | RND240 | |||
| Roundtable: Marketing specialized works | RND250 | |||
| Expanding markets for indie publishers | MAR120 | |||
| Establishing & promoting your brand | MAR130 | MAR230 | MAR330 | MAR430 |
| Developing marketing & promo materials | MAR140 | |||
| Create a website that sells books | MAR150 | |||
| Digital download | MAR150QT | |||
| Author photographs & bio | MAR160 | |||
| Writing a book synopsis | MAR170 | |||
| Launching your website before book launch | MAR200 | |||
| Search Engine Optomization (SEO) | MAR210 | MAR310 | MAR410 | |
| Optimizing websites for different devices | MAR220 | |||
| Pre-publication book sales | MAR230 | |||
| Affiliate book sales | MAR320 | |||
| Evaluating websites from a marketing view | MAR330 | MAR430 | ||
| Add Social Media into Your Marketing Mix | MAR240 | |||
| Digital Download | MAR240QT | |||
| Using Facebook fan page to sell books | MAR250 | |||
| Using LinkedIn to sell books | MAR260 | |||
| Blogs, Blurbs, Twitter, and other Noise | MAR270 | |||
| Book Trailers for various media | TRA200 | TRA400 | ||
| Marketing with a book trailer | TRA210 | TRA410 | ||
| Writing amazing scripts for book trailers | TRA220 | TRA320 | TRA420 | |
| Using graphics & animation in book trailers | TRA230 | TRA430 | ||
| Creating book trailers for children's works | TRA240 | TRA440 | ||
| Creating book trailers for YA works | TRA250 | TRA450 | ||
| Creating book trailers for non-fiction works | TRA260 | TRA460 | ||
| Creating book trailers for fictional works | TRA270 | TRA470 | ||
| Creating book trailers for specialized works | TRA280 | TRA480 | ||
| Formatting book trailers for digital devices | TRA290 | TRA490 | ||
| Book Interior layout | ||||
| Interior layout for print version | INT200 | |||
| Basics of e-book devices, formats, retailers | INT220 | |||
| Making PDFs for everyday use | INT230 | |||
| Kindle, in all its forms and features | INT240 | |||
| ePub conversion in full color & multimedia | INT250 | |||
| Designing ePub applications for the iPad | INT260 | INT460 | ||
| Book Cover Design | ||||
| Essential elements of cover art | COV100 | |||
| Design book covers for websites | COV120 | |||
| Designing book covers for print | COV200 | |||
| Designing book covers for e-books | COV220 | |||
| Color proofing book covers | COV230 | |||
| Galley Copies for Reviews | ||||
| Getting reviews using galley copies | GAL200 | |||
| Digital vs. print galleys | GAL220 | |||
| Distribution Systems | ||||
| Overview of book distribution systems | DIS100 | |||
| Understanding book fulfillment services | DIS200 | |||
| Selling to independent bookstores | DIS220 | |||
| Selling to chain & online bookstores | DIS230 | |||
| Non-bookstore sales strategies | DIS240 | |||
| Print-on-Demand book distribution systems | DIS250 | |||
| Website shopping cart options & issues | DIS260 | DIS360 | DIS460 | |
| E-book distribution systems | DIS270 | DIS370 | DIS470 | |
| Book Printing | ||||
| Writing print specifications | PRT200 | |||
| Book printer - field experience | PRT220 | |||
| Print brokering | PRT230 | |||
| Book Launch | ||||
| Strategies for a Successful Book Launch | BOK200 | |||
| Digital download | BOK200QT | |||
| PR Strategies that garner exposure | BOK220 | |||
| Practicum: Craft effective speaker one-sheet | BOK230 | |||
| Practicum: Craft effective book one-sheet | BOK240 | |||
| Book talks, signings, and presentations | BOK250 | |||
| Polish your presentation skills & public speaking | BOK260 | BOK360 | BOK460 | |
| Practicum: Media coaching and training | BOK270 | BOK370 | BOK470 | |
| Strategies for re-releasing an existing book | BOK480 | |||